Water is one of the most important thing or product in the world. Even though water is available freely, pure water is becoming a sellable product. Packaged water is becoming one of the biggest market in the entire world. All big beverage companies are entering in the water market. Still, sparkling, flavored packaged water brands are rising in the global market. Top water brands include Nestle, Danone, Coca Cola, Pepsi along with Wahaha, Nongfu Spring, Fiji and C’est Bon. Here is a list of top 10 water brands in world 2018.
Quick Glance:
Below are the biggest and top water brands in the world 2018:
1st Place : Nestle (Poland Spring, Purelife)
5th Place : Coca Cola (Dasani, Kinley, Smartwater)
6th Place : PepsiCo (Aquafina)
8th Place : CR Enterprise (C’est Bon)
10th Place : Bisleri
For More details about rankings and parameters, read on.
Top Water Brands 2018 with Ranking Parameters (Revenue) :
10. Bisleri (Bisleri, Vedica)
Bisleri is based in India and is one of the best selling water brands in the country.
image:pexels
Bisleri brands is synonymous with packaged bottled water so much that it has become a generic brand in India. Bisleri was launched in Mumbai India in 1965. Bisleri is the market leader in water brands in India and ranks above all international brands which are available in India. Bisleri actually was an Italian brand which was sold to the Parle group which continued the legacy. Bisleri recently entered into mango drink called Fonzo and energy drinks also but its main offering remains packaged drinking water. It is available in various SKUs across the country. Bisleri also has a premium water brand called Vedica. It is positioned as a natural mountain water which is derived from its mountain source in Himalayas. Vedica being the premium brands sells at higher price point than regular Bisleri.
Revenue from water business (in USD Mn): 218
9. Fiji water
Fiji waters was formed in the year 1996 by David Gilmour along with Peter Munk.
image:flickr.com/photos/magpie372/4412375549
He then sold the company to Lynda Resnick for US$50 million. The company began shipping to the US in the year 1997. Its headquarters is in Los Angeles, California. It is available in the following sizes in single as wells as multi pack units: 300ml, 500ml, 1Lt, 1.5Litre. It now ranks as first in terms of the number of bottles imported by the US and is sold in around 60 countries.
Fiji water is unique because of its source on the islands of Viti Levu, in the Fijian archipelago. Nothing is added to this water and is thus all natural. The water gets its delicate, smooth mouthfeel from a special mix of minerals it gets as it channels down through the island's volcanic rock.
The FIJI Water Foundation was launched in the year 2007 as a charitable trust financed and bolstered by the owners, employees and corporate affiliates of FIJI Water and has centered its endeavors and investments on three zones of development: (1) giving clean water access to provincial groups (2) building educational facilities and infrastructure that benefit children, teenagers and adults; and (3) providing access to healthcare services to underprivileged communities.
Revenue from water business(in USD Mn): 300
8. China resources enterprise ltd (C’est Bon)
This is a subsidiary company of China resources holdings, which is a very large conglomerate.
image:company website
This company is listed on the Hong Kong stock exchange. The various segments this company is present is food and beverages, beer brewing, soft drinks segment which includes the bottled water business.Retailing is a major revenue earning activity for this company. Grocery retailing, pharmaceuticals retailing etc. are the ones that it is a big player in the competitive market in Hong Kong and mainland China. It has about 4500 outlets and about 85% of these are self-operated. It enjoys a good consumer base and majority of the market share. Bottled water segment when first entered into by this company was not so attractive because of the people not being accustomed to buying drinking water, but later on when the polluti0on in the country increased this business picked up pretty fast and turned out to be the best segment for the company. From then on they turned global and soon captured majority of the Asian market. Their existing distribution base and their brand value proved to be the major push for it. It later launched various e-commerce websites and this channel was also capitalized. They did not stop at this but went on to introduce a mobile app which bolstered its growth and took it to a next level.
A multi brand and a multi retailing channel strategy coupled with brand value and experience of this company in such affairs made the directions which it took a fruitful one over the years.
Revenue from water business (in USD Mn)~1000
7. Yangshengtang Co Limited(Nongfu Spring)
Nongfu Spring was founded on September 26th,1996 by Shanshan Zhong. It is based in Xihu district, Hangzhou.
image:company website
In 1999 the company’s founder announced that they wont sell purified water and will only focus on mineral water stating that purified water does not provide any health benefits. This led to an instant increase in sales. Nongfu Spring's presentation of three prominent items and its strategy of playing advertisements on TV slots (uncovering how the organization found a water source in the Changbai Mountains) to instruct customers on its polished methodology in drawing out the best filtered water alternatives, ended up being a masterstroke in upgrading its image picture in 2015. In the same year, it became the number 1 bottled water company in China surpassing the Ting Hsin International Group. The company’s premium brand comes in glass bottles adorned with works of art of creatures local to the Changbai Mountains. A 750-milliliter bottle costs $7.70.
The company has 16 plants spread across China.
Revenue from water business (in USD Mn)~2000
6. Pepsi co Inc (Aquafina)
This New York based company is a global food and beverage company.
image:flickr.com/photos/markhillary/4349818179
The most popular products of this company are Pepsi, Mountain dew, Gatorade and Tropicana, lays, Quaker. It exceeded more than 50 billion US dollars in one particular year. Initially this company was called Pepsi-Cola and then later it merged with a snack company called Frito Lay back in 1965. It is also headed by an Indian woman who goes by the name Indra Nooyi- the first female CEO for the company. She took charge in 2006. It is involved in bottled water, carbonates, concentrates, juice, tea, coffee, sports drinks etc. It got a revenue of about 63 billion US dollars in a year and out of this a major chunk of close to 50% came from beverages. The thing that it is worried about is that lately the revenue from packaged food business is outgrowing the revenue from its beverages business. The issue is now it has to do a rebranding exercise and this is going to involve huge costs. Another way to deal with this is a thought to split the operations as two companies. The majority of its revenue comes from the United States although it has operations across the world. The other major contributors are Canada, UK, Mexico and Russia. The main threat that this company is facing is that since it is betting its growth to happen because of entering developing countries it faces the political and unstable governments and therefore unstable business scenario.
Revenue from water business (in USD Mn)~4500
5. Coca-Cola Co(Smart Water, Dasani, Kinley)
This is the world’s largest non-alcoholic drinks company and it controls about close to 20% of the soft drinks retail trade volume across the globe.
image:flickr.com/photos/jeepersmedia/14483242226
The main business segment is from the carbonates but it is recently diversifying into many other business segments like the dairy products, tea, fruit juices etc. the company wants to double their revenues between 2010 and 2020. The main growth strategy followed by this company is both organic and also through acquisitions both vertically and horizontally. Another focus of this company is on developing markets like India and China. This company follows the strategy of franchising its bottling operations and saving on cost and achieve economies of scale because of its size. The main threat that this company is facing is that people are becoming more and more health conscious and are more and more avoiding these carbonated products. Also, there was a major rumor about this company products that they were containing fertilizers and other artificial harmful chemicals. This impacted its sales revenues very badly. Therefore, they started to prepare themselves for this change by involving into dairy products and also into bottled water.
Revenue from water business (in USD Mn)~4603
4. Hangzhou Wahaha
The meaning of Wahaha is laughing child. It is headquartered in Hangzhou, china.
image:flickr.com/photos/kanegen/2904267565
This is not a public owned company rather it is a private group. It has around 150 subsidiary companies and also approximately around 60 manufacturing centres across china. The biggest manufacturing plant is in the economic and technical development zone in Hangzhou. The company has more than 2500 sales employees who are constantly working to get the products to the intended customers and also it has an awesome marketing team across china that help it to reach very efficiently the targeted audience. The distributors are responsible for all the capital, storage, and delivery and also it has two levels of distributors. The first level distributors are those who have certain sales targets to achieve and second level distributors are the ones who deal in a lesser quantity and do not have the pressure of achieving certain targets. A good practice followed by the company is that it tries to do the demarcation of sales territory among the distributors well so that there is no cannibalization and the company can achieve the maximum sales.
Revenue from water business (in USD Mn)~5000
3. Danone Groupe (Evian)
This multi-national company is headquartered in Paris, France.
image:Company Website
It is the world’s largest packaged food and beverages company. It is also a leader in the diary market apart from being the leader in the bottled water sales as of 2017 December. It has a 3% market share in the world bottled water sales and in absolute terms it means a sale volume of around 9000 million liters. The main divisions of this company are dairy products, medical nutrition, waters and early life nutrition. The water division of this company is the fastest growing segment and the sales from this division makes up more than 20% of the total revenue of the company. Although the company has made many acquisitions in the dairy division, the main strategy for growth is organic in nature.
The company is continuously looking for growth opportunities in markets like Europe, Africa and also Asia. It is relying on growth from the bottled water division because the competition in the dairy products division is very intense and there are many international companies that are fighting for their piece of the pie. The main innovation that the company is targeting is on the packaging and providing flavored water which it has named as Aquadrinks. The main threat it is facing is in the form of increased awareness among the consumers regarding the harmful impacts of PET bottles on the environment and therefore they are shifting to tap water. Having said this the company has huge potential if it focuses on developing countries where the tap water is not safe to drink. Therefore, a channeling of energy into the right markets is the need of the hour.
Revenue from water business (in USD Mn)~5000
2. Ting Hsin international group
The core business of this company is the production and distribution of packaged food and drinks; mainly beverages.
image:company website
Apart from this it also has its hands in retailing, food catering, family mart convenience stores. It recently consolidated its nation-wide distribution network so as to reduce the cost by cutting the unnecessary flab and increasing efficiency. Once it was also ranked second in china on being one of the largest soft drinks manufacturer. It suffered from not so good performance in its juice segment. The result of this was shown on its share price. Ìt also partnered with NBA china and it was the exclusive sponsor and this sponsorship boosted the brand power of master Kong- its product.
Also, the plans to partner with its competitors like Pepsi co is a very important milestone for this company given the intense competition that is present in these soft drinks segment. One major discussion that made the rounds in the press about this company was of the excessive pseudomonas aeruginosa in its product- Master Kong bottled water. To this it responded by saying that it was compliant with the national sanitation foundation and that it was a member of the international bottled water association. The holding company is Tingyi; which is the leading player in the instant noodles category in china.
Revenue from water business (in USD Mn)~5235
1. Nestle SA (Poland Spring, Purelife)
This company is based in Vevey, Switzerland. It is the largest consumer goods company in the world with revenues that run into 90 billion CHF.
The operations of this company are spread across more than 190 countries. The company has an employment base of around 3,30,000 employees. It is among the global leader in the bottled water industry and also the coffee industry. The soft drinks division of nestle is the fastest growing division. The company has many divisions like powdered and liquid beverages, nutrition and health science, milk products and ice cream, pet care, confectionary and water. Packaged water revenue accounts for three quarters of the total revenue in the soft drinks division. Pure life is the leading brand for this company in this particular division. The other water brands in this division are ice mountain and Poland springs. The company is also into the flavored water which is a very small segment but has good growth average over the years.
The main geographical area for nestle is the north American region. This market is strategic to its growth as it accounted for about 40% of the total revenue of nestle in 2016. Similar to its competitors this company also has its focus on developing countries for future growth. China is a special mention here given the rising incomes and more spending in this country.
Revenue from water business (in USD Mn)~7745
Ranking Methodology:
1. List of major packaged water brands was made
2. Annual reports of these companies were analysed for revenue
3. Segmented records of Bottled Water was only considered
4. Companies were ranked based on the Revenue from water business
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