FMCG companies are business giants which influence our daily to daily activities with important product offerings. FMCG products like consumer items, food products, soaps, toothpaste etc form a vital part of our lives. There are a few global giants which cater to the needs of billions of consumers worldwide. Some of the top FMCG companies include brands like Nestle, P&G, PepsiCo, Unilever, Coca Cola etc. Here is the list of the top 10 FMCG companies in the world 2017.
Quick Glance
Top 10 FMCG Companies in World 2017 are
1st place: Nestle
2nd place: Philips Morris
3rd place: Pepsico
4th place: Procter & Gamble
5th place: Unilever
6th place: The Coca Cola Company
7th place: Johnson & Johnson
8th place: JBS
9th place: Tyson
10th place: L'oreal
For more details about rankings and parameters, read on.
10. L’oreal
L'Oreal is a notable FMCG organization over the world. It delivers and markets a scope of make-up, fragrance, hair and healthy skin items in 130 nations and claims 32 universal brands.
Image: Wikimedia
The beautifying agent’s division of L'Oreal is further sub separated into four working divisions: proficient items, buyer items, extravagance items and dynamic makeup. The organization has a ton of brands, for example, L'Oreal Paris, Garnier, Lancome, Maybelline, Shu Uemura, Vichy, Lattice, Body Shop and so on. The organization was shaped in 1909 by a French scientific expert Eugene Schuller while building up a hair coloring recipe. L'Oreal has its base camp in Clichy, France
L'Oreal is an outstanding organization for its Research and development and advancement system. Till now, organization has grown more than 130 molecules and has licenses in part of fields like nano-technology, dermatology, tissue re-building and so forth. As of late, L'Oreal is pushing its advanced advertising procedures. It has made this move to keep pace with the evolving times. L'Oreal additionally organises competitions like case study (brand storm) for first year students of management across globe
L'oreal dependably ventures forward by associating with the new brands obtained and additionally denote its nearness in all the sub-portions of beauty area like hair shading, healthy skin, , cosmetics, chemicals, aromas, permanents, hair styling and so on. It has done noteworthy acquisitions in past years,the latter being obtaining of the body Shop which expanded its nearness in the store possession fragment in 2006 and furthermore procured Chinese beauty brand Magic Holdings in 2014.
Sales ($Bn): 27.16
Profits ($Bn): 4.38
Countries: 130
9.Tyson Food Co.
Tyson food co is an American multinational company that operates in food industry, and one of the largest FMCG companies.
Image: company website
It is headquartered in Spring Dales, Arkansas and is the world’s largest processor and marketer of chicken and meat products and exports largest percentage of meat outside united states. John W Tyson set up this organization in 1935, and according to the data from 2014 it has given employment to 115,000 individuals, who are deployed at more than 300 offices. Tyson additionally works with 6,729 free contract chicken producers. It is one of the biggest U.S. marketer of value added chicken, hamburger etc to retail stores, wide line food service wholesalers and national fast food and full administration eatery networks; crisp hamburger; solidified and completely cooked chicken, meat etc items; case-prepared meat; grocery store shop chicken items; meat fixings for the pizza business and retail solidified pizza; club store chicken, hamburger etc; ground meat and flour tortillas. It supplies all Yum! Brands chains that utilizes chicken, including KFC and Taco Ringer, and also McDonald's, Burger Ruler, Wendy's, Wal-Shop, Kroger, IGA, Meat O'Brady's, small restaurents, and penitentiaries.
The organization makes a wide assortment of creature based and arranged items at its 123 sustenance preparing plants. It produces various items, including Wild ox wings, boneless Bison wings, chicken strips and tenders. Consistently, its 54 chicken plants, 13 meat plants, and bundle 42.5 million chickens, 170,938 steers, and 347,891 pigs. Their biggest meat packing office is their hamburger generation plant in Dakota City, Nebraska. Different plants incorporate nourish factories, incubation facilities, homesteads and tanneries.
Sales ($Bn): 36.88
Profits ($Bn): 1.76
Countries: 130
8. JBS
If we talk of the only non-European and non-American company in the list of top ten FMCG companys JBS will occur to your mind.
Image: company website
The comany is Headquartered in Annapolis Brazil and was established in 1953 by Jose Batista Sobrinho who was a farmer in Annapolis and is the biggest maker of factory processed meat. Before 1980 it was a local organization in Brazil with factories. From that point the export global model has taken after. It has extended its size after a series of mergers and acquisitions which helped them to enter associated showcases and unite existing markets and its securing of Gurpo Bertin in 2009 which was one of the market pioneer in Brazil made it the greatest player globally.
As of now handling plants of JBS are in major meat consuming market Brazil, Argentina, U.S.A and Australia and through these plants which exported to 110 meat markets in 2014 JBS recorded incomes of $45 billion and benefit of around 0.895 billion. Among the top 10 FMCG organizations list JBS aggregate has the least per dollar benefit which shows that at present it is in growing model with recently acquired Tyson Foods subsidies in 2014. Likewise, it holds huge stake in Traveler Pride in U.S, making its presence felt in poultry business in U.S and it had also made offer for securing Hillshire marks in U.S. once it’s operations and synergies from various acquisition starts aggregating the profits of JBS are bound to rise.
Sales ($Bn): 54.16
Profits ($Bn): 0.12
Countries: 110
7. Johnson & Johnson
Johnson and Johnson is a multinational company which was established in year 1886. It manufactures medical devices, consumer package goods and pharmaceutical products.
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Its popular product includes Band aid, Neutrojena skin and beauty items, acuvue contact lens and clean &clear facewash. Johnson & Johnson is dedicated to take care of the world and it is continuously working for innovation to bring product and services to advance well being and health of people. The mission for which the employees of Johnson & johnson in 60 countries work is to make people live longer, happier and healthier. The company was started when Robert Wood Johnson got inspired by a speech on antiseptic and he joined hands with his brothers James Wood Johnson and Edward Mead Johnson. The company made its first product of ready to use surgical in 1886 and got consolidated in 1887. Robert was the president of the company and it invested his time in improving the sanitation practices in 19th century. The baby which appeared on the first Johnson &Johnson baby powder label was Mary Lea Johnson Richard who was the grand daughter of Robert Wood Johnson.
Johnson and Johnson operates from New Jersey, America with its head quarter in New Brunswick and consumer division in Skillman .It has around 250 plus subsidiary companies and has operation in 170 countries with an employee base of 120200. The demand of its product are in over 175 countries which accrued it s revenue to around 71.5 billion USD and profit around 16.5 billion USD.
Sales ($Bn): 71.89
Profits ($Bn): 16.5
Countries: 60
6. The Coca Cola Company
Mostly referred as Coca Cola Coke, created by John Pemberton from therapeutic syrup created to give moment vitality and refreshment in the late nineteenth century and Asa Griggs Candler a representative purchased out it.
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His advertising strategies drove Coca-Cola to overwhelm the world soda pop market over whole twentieth century. It is head quartered in Atlanta, Georgia. Two unique ingredients, which were kola nuts (a wellspring of caffeine) and coca leaves prompted the name Coca Cola. The equation of making is as yet a competitive innovation however numerous other formulae are there in the market. Coca cola follows the franchise model in which concentrated syrups are sold to various bottlers who manage the worlds distribution.
Through series of acquisitions like thumbs up an Indian brand and minute maid, coca cola has increased its product portfolio and has 17 billion USD plus brands. In 2016 it recorded a revenue of 41.83 billion USD and profit of 6.55 billion USD. For diversifying to other businesses it has tried purchasing Columbia picture but afterwards sold that to Sony so that it can focus on its core products. Playing on emotional connect coca cola has been able to build its brand over the year in which it claims to sell happiness apart from just a soft drink. Talking about PepsiCo which is coca cola’s rival coca cola is less diversified which has been the factor of it being largest soft drink seller in the world. Health related issues due to its flagship bran owe it a lot of criticism.
Sales ($Bn): 41.83
Profits ($Bn): 6.55
Countries: 180
5.Unilever
Unilever which is a Dutch-British transnational consumer goods company and is co-headquartered in Netherlands , Rotterdam and London, United Kingdom is one of the largest FMCG companies.
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Its items include nourishment, refreshments, cleaning specialists and individual care items. Unilever is the world's biggest purchaser merchandise organization measured by 2012 income and is the world's biggest maker of sustenance spreads, for example, margarine. Unilever is one of the most established multinational organizations; its items are accessible in around 190 nations. Unilever has over 400 brands under its name , but it focuses on thirteen brands which have sales of over one billion euros: Dove, Axe/Lynx, Omo,Rexona, Becel/Flora, Heartbrand icecreams, Hellmann's, Knorr, Magnum, Lipton, Lux, Rama, Sunsilk and Surf. Unilever is a dual-listed company which consists of, Unilever plc, based in London and Unilever N.V., based in Rotterdam. Common board of directors operates these two companies as a single business. There are four principle divisions in unilever – Sustenance, Refreshment (drinks and frozen yogurt), Home Care, and Individual Care. Innovative work offices of Unilever are in the Assembled Kingdom (two), the Netherlands, China, India and the Unified States.
In 1930, the merger of the English cleanser creator Lever Siblings and the Dutch margarine maker Margarine Unie prompted the arrangement of Unilver. Over the 100 years Unilever made series of acquisition like Brooke Bond, Lipton, Ben and Jerry's etc. In 2016 Unilever recorded over $56.7 billion in revenue and $5.9 billion in profits. Though it behind in revenue terms of the top 4, it is aiming for a sustainable business model which is evident by its activities around the world. Unilever has guaranteed to lessen the carbon impressions delivered by its assembling units to half and enhance manageability as far as agribusiness sourcing profiting lives of thousands of its providers by 2020. Having immeasurable operations over the world in right around 180 nations this organization is unmistakably resolved to give an intense battle to main 4 as far as incomes, benefits and brand value. With 67.25% of stake in Hindustan UniLever is their prominent endowment in India
Sales ($Bn): 56.7
Profits ($Bn): 5.96
Countries: 180
4.Procter and Gamble
Procter & Gamble Co. which is also known as P&G, is an American consumer goods corporation.it is headquartered in downtown Cincinnati, Ohio, USA.
Image: company website
William Procter and James Gamble established this company in 1837. Specialization of P&G is in a wide range of cleaning agents, personal care and hygienic products and its product portfolio also included foods, snacks and beverages were also there in the product portfolio of P&G but that was before the sale of Pringles to the Kellogg Company. How big mammoth this company is can be explained by its presence across the globe which is over 180 countries. 90% of its business is represented by its top 50 brands and this clearly explains its renewed plans of focussing on them shifting from a more complex company to a simpler one. The company is an amalgation of newly acquired brands like Gillette and old consistent brands like Tide. diversification of Procter and Gamble protects it from a sub-sector slowdown and this has been accounted as one of the main reason for P&Gs sustainability in long-term.
In 2016, P&G recorded $65.299 billion in deals. On August 1, 2014, P&G reported that it will drop and auction around 100 brands from its item portfolio to streamline the organization with a specific end goal to concentrate on the rest of the 65 brands, which represented 95% of the organization's benefits. A.G. Lafley who was the organization's director, president, and Chief until October 31, 2015, said the future P&G would be "a substantially more straightforward, significantly less unpredictable organization of driving brands that is simpler to oversee and work".
Sales ($Bn): 65.29
Profits ($Bn): 10.5
Countries: 180
3. PepsiCo
The name of Pepsico company might mislead people in believing that it is a company which sells Pepsi and other carbonated drinks.
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But the company today has a global portfolio of brands and has a global presence across more than 100 countries worldwide. It is somewhat similar in its origin to Coca Cola where the formula of Pepsi changed hands and in 1931 finally Pepsi Cola company was formed by Charles Guth. Before 1960 Pepsi cola company expanded through acquisitions of beverage like Mountain Dew and then finally in 1966 by the merger of Pepsi and Fritolay PepsiCo which we know now was created. PepsiCo vision is to be the largest food and Beverages Company.
Also the business of aerated drinks which has made its name famous accounts for less than 50 % of its total revenues. If we look at the revenue and profit figures of the company it is largest food and Beverages Company in United States and is ranked 2nd after Nestle in the world. Major growth attributers for Pepsico are series of acquisition of brands like Tropicana, Quarter Oats and Gatorade.
Indian origins CEO of PepsiCo is Indira Nooyi and has successfully lead the company since 2006. PepsiCo's entrance to business sectors like Russia through organizations like William-Bann Sustenance can be credited to its obtaining of binge in nourishment business. Additionally, to offer rivalry to Coco-cola organization PepsiCo has purchased the two biggest packaging organizations in North America and who have built up themselves as auxiliaries of PepsiCo. Expansions like this has helped PepsiCo survived downturns and have given PepsiCo assets to extend all the more fastly. In 2016 it recorded $62.7 billion income and near $6.379 billion of benefits shutting in with expanded organization like Unilever despite the fact that its portfolio is constrained to nourishment and refreshments section. It has presence in over 200 countries. Prior PepsiCo had noteworthy stakes in acclaimed brands like Pizza Cabin, KFC Taco Chime and so forth yet in 1997 PepsiCo stripped its stake with the primary motivation behind concentrating on snacks and refreshments organizations.
Sales ($Bn): 62.7
Profits ($Bn): 6.379
Countries: 200
2. Philip Morris International
Philip Morris International is USA based FMCG company with products being sold in over 200 countries.
Image: company website
It is the manufacturer of the best-selling brands (six brands among top 15 brand) and is well known for Marlboro. Apart from that Philip Morris is a long term sponsor of the Scuderia Ferrari Formula One team, and is one of the most recognizable brands worldwide. The brands of Philip Morris earn no revenue for it in America as all of its brands there are owned by Altria which Philip Morris previously was part of (Before a spin off in March 2008). As clarified by Altria the purpose behind spinoff was Philip Morris would have more "flexibility" past the imperatives put by US corporate possession as far as potential prosecution and authoritative confinements to "pursue sales growth in emerging markets” like India and china where it has huge potential for growth. Philip Morris origin can be traced back to the small shop owned by Philip Morris and since then it has expanded through mergers and acquisitions in European and American market and has established manufacturing facilities across the globe. It recorded the revenue of 74.9 billion USD and 6.97 billion USD in year 2016 from its operations.
As the products made by the company are sometimes harmful, which could have been prevented and is also addictive, the operation of the organization is very dubious and are progressively the subject of case and prohibitive enactment from governments worried about the effect on strength of its items.
The operational headquarter of the organization is in Lausanne, Switzerland. Despite the fact that the corporate headquarter is still in New York. It doesn't work in the Unified States, with Philip Morris marks there still claimed by PMI's past proprietor Altria.
Sales ($Bn): 74.9
Profits ($Bn): 6.97
Countries: 200
1. Nestle
Headquartered in Vevey, Vaud, Switzerland Nestle is a transnational food and drink company.
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It comes out to be the biggest company in food in the world if revenue and other metrics like profit and presence across the globe are taken into account and is among the top in the Forbes Global 2000 list. Nestle was formed after the merger of the Farine Lactée Henri Nestlé, founded by Henri Nestlé (born Heinrich Nestle) in 1866 and Anglo-Swiss Milk Company, by brothers George and Charles Page established in 1866 in year 1905. Since then Nestle has grown significantly and has acquired a number of corporation including Crosse & Blackwell , Findus , Libby's , Rowntree Mackintosh, and Gerber. Maggi which is a well-known brand is owned by Nestle, which Nestle acquired in 1947and this has helped Nestle to increase its revenues significantly in recent years. Apart from Maggi nestle has 8000 brands with wide range of products across a number of market. Product portfolio of Nestle includes medical food, baby food, breakfast cereals, and coffee, dairy products, confectionary, pet foods, ice cream, bottled water and snacks. It has 447 factories and have presence in 194 countries, and employs around 339,000 people. Nestle recorded a Revenue of 89.46 billion USD and 8.8 billion USD in 2016 and is leading the FMCG segment. It has also stake in L’oreal group which is a leader in beauty products and acquisition of L’oreal can help Nestle to diversify in cosmetic segment and will also make Nestle much large in comparison to its competitors in FMCG segment.
Sales ($Bn): 89.46
Profits ($Bn): 8.8
Countries: 194