TV has been one of the leading consumer electronics devices which has steadily evolved and has had a huge growth story. The leading TV brands in the world serve customer across the world. All the best TV companies focus on product quality, innovation, marketing, branding etc to reach to a huge number of customers. The top TV brands in the world include names like Samsung, LG, TCL, Sony, Hisense etc. Here is the list of the top 10 TV brands in the world 2017.
Quick Glance
Top TV Brands in the world are:
1st place: Samsung
2nd place: LG
3rd place: TCL
4th place: Hisense
5th place: Sony
6th place: Skyworth
7th place: TP Vision
8th place: Vizio
9th place: Haier
10th place: Changhong
For more details about rankings and parameters, read on.
10. Changhong
Founded in Oct 1958, it is a Chinses consumer electronics company which is into only 4 divisions – Air Conditioners, Refrigerators, Televisions and Set Top Boxes.
Image: company website
It has a philosophy whereby it improves technological innovation and strategic cooperation through developing regional markets in different countries of the world, to increase its presence and focus on making greener, energy-saving products. It is a downward integrated company whereby it manufactures and sells its products through its own distributors and internet websites. It has undertaken new opportunities whereby it plans to develop services of Smart Home, Smart Community and Smart City, by building capacity through horizontal platform and strengthening core competencies. Listed on the Shanghai stock exchange, it is China’s second largest Television manufacturer and seller, and it has very recently developed a robust R&D department to enter into other promising divisions like Mobile phones and other electronic devices. It has 12 production bases and 5 R&D centers spread across China, with 43 subsidiaries functioning across Asia, North and South America, Europe and Australia. It is the world’s first company to launch a smart phone enabled to access Internet of Things. It undertakes many marketing activities like sponsoring cultural and classical music fests, sports activities and other social events. It cares for its employees and cares for their rights, whereby it preserves the intellectual property of its retired employees and endows its activities towards preserving environment at maximum. It undertakes many CSR activities, whereby it donates huge sums towards social causes like helping disadvantageous groups and orphans.
Market Share (worldwide%): 3.2
LCD TV Shipments (%): 3.1
In Units (Millions of LCD sets): 6.8
9. Haier Group
Founded in 1984 and headquartered in Shandong province, China, it is a Chinese Multinational company which manufactures and markets consumer electronics and home appliances (both major and minor).
Image: company website
Its product lines include air conditioners, computers, microwaves, washing machines, televisions and micro phones. Being a state-owned enterprise, it avoided entering stock exchanges but since funds were required for its expansion it did and now it is present on stock exchanges like Shanghai Stock exchange, Honk Kong stock exchange and Dow Jones China index. In 2014, Euromonitor labeled Haier to be the world’s largest company to market White Goods for straight 6 consecutive years, owning a global share of 10.2 per cent then. It is a state-owned enterprise, which under government’s orders, overtook many small ailing appliance companies, thus enabling it to market so many product lines. Haier Group is now redefining the experiences of its customers by changing from a traditional manufacturer to an open entrepreneurship platform, thus enabling more innovation and efficiency in its products and for this it acquired the appliance division of General Electric in Jan 2016. When internet explosion overtook the global market, Haier got a chance to open its offerings through social networks and e-commerce sites to various economies of the world, thus enhancing user value of its products and services. Starting with a production facility in Indonesia in 1996 and in Phillipines and Malaysia in 1997, it internationalized its presence and now caters to all 6 continents of the world with its carefully crafted products. It believes in creating social value by transformation and for this it develops 15 innovation and entrepreneurship sites around the world. Major divisions under its innovation wing includes White Goods transformation platform, Investment and incubation platform, Financial Holdings platform, Real estate industry platform and Cultural industry platform, thereby looking into the overall aspects of social development. Haier is one of the first companies to move from just traditional physical plants to interlinking them with internet factories, thus enabling mass customization answering local needs of any region. “Human Value” comes first before any other guiding principle for the Haier Group, thus giving more value to development for all instead of being just profits-oriented firm.
Market Share (worldwide%): 3.4
LCD TV Shipments (%): 3.2
In Units (Millions of LCD sets): 7
8. Vizio
It is an American company headquartered at Irvine, California that develops consumer electronics and was founded in the year 2002.
Image: company website
Though it is a relatively new company as compared to the Asian giants in this business, yet is a known brand across America that manufactures and markets affordable flat screen televisions. Its products include AV electronics, LCD TVs, surround sound systems, HDTV accessories, PCs and telecommunication devices. It has always associated itself with renowned home teams of football in America and now it manufactures its products in Mexico and China as well under some agreements with local suppliers and assemblers there. It acquired Advanced Media Research Group Inc., an entertainment website so as to expand its content and service offerings through all its TV platforms. With televisions as its primary product offerings, it is listed on NASDAQ. It was once enraptured in a controversy wherein it installed software in its television sets to observe viewers’ behavior and intended to share the data with advertisers but it faced some legal issues and had to delete the data along with paying a settlement amount to let go off the matter. It has a vision to deliver products that always give high performance and smarter solutions with least energy usage, thereby reducing the total cost of ownership for its customers. Their R&D division works towards making Smart solutions even smarter by crafting purposeful technologies that are relevant for its users; they put their customers first by building all their products with them in mind and finally elevating the overall experience of Entertainment with product lines that serve best picture quality, unbeatable sound systems and captivating content that are most sought after by its customers.
Market Share (worldwide%): 3.7
LCD TV Shipments (%): 4.01
In Units (Millions of LCD sets): 8.8
7. TP Vision
Based in Amsterdam, the Netherlands, this company manufactures and markets TVs under the brand name of Phillips in Europe, countries of South America and selected countries of Asia-Pacific.
Image: company website
It was done because Phillips sold a major stake to TP Vision and handed over a major part of their royalties to them. TP vision is a joint venture between TPV technology of Hong Kong, China (owning 70% stake) and Royal Phillips Electronics (30%). It is a company into visual digital entertainment and with operational excellence, flexibility and advanced technology incorporated in all its manufacturing facilities, they have become a global leader that caters a superior viewing experience to all its customers. It manages its supply chain very efficiently as with a small workforce of around 2000 employees; it still has managed to grab a spot in the top 10 global TV manufacturers of the world. They have regional offices in many countries around the globe but all of them are bound by one major guiding principle and that is to strive for a sustainable future, therefore they do activities that are socially responsible and in lines with principles of ethics and integrity. It not only works towards preserving the environment but also ensuring that all their products match that safety standard and are harmless to their customers. It has a commitment to all its employees as well in ensuring their health and safety, treating all of them equally and fairly and thus propagating just and fair working environment and business practices. This company is a well renowned company for its high ethical standards and being investor friendly at all stages.
Market Share (worldwide%): 3.8
LCD TV Shipments (%): 4.1
In Units (Millions of LCD sets): 9
6. Skyworth
Founded in 1988, it is a Chinese multinational company, whose full name is Hong Kong Skyworth Digital Holdings Co. Ltd., deals in consumer electronics and home appliances.
Image: company website
Based in Honk Kong, Inner Mongolia and Guangdong province, it is also an OEM that manufactures and markets televisions under brand names other than its own. It is also into IT services and is listed on the Hong Kong stock exchange. In the beginning of its career it experienced a tough fight from the competitors but with Greener LED TVs, it emerged a leader in the otherwise gloomy market of televisions. It manufactures electronics for automobiles, set-top boxes, Audio Visual products, and mobile communications and mainly sells them in the overseas market. It has R&D sites at three places – Hong Kong, Shenzhen (China’s Silicon Valley) and Silicon Valley in the USA, all of whom are responsible for making their products greener and efficient in respect of usage and cost of ownership. It has partnered with many regional companies of the world to gain foot in the local markets, like with Inview Technology Ltd, a UK based company to manufacture and market EPGs for digital TVs. It has also explored new avenues in semi-conductors business, LED lightings, etc, whereby it devotes itself towards providing excellent digital displays and services with utmost competitive prices in the world, all aimed towards creating a wonderful life and value for all its customers. Its Skyworth lab in the Silicon Valley USA, undertakes R&D activities to produce products that have world class quality and answer the local needs of the people.
Market Share (worldwide%): 4.5
LCD TV Shipments (%): 5.47
In Units (Millions of LCD sets): 12
5. Sony Corporation
Founded in 1946, it is a Japanese multinational conglomerate, headquartered in Tokyo, Japan.
Image: company website
Sony has its foot in a diversified business portfolio like consumer and professional electronics, entertainment, medical, audio-visual, gaming consoles and financial services. It has constantly featured in Fortune Global list of 500 companies and is traded on the Tokyo stock exchange and New York stock exchange. They have a slogan which says “BE MOVED” that aptly describes how their specially crafted products that are a mark on today’s advanced technologies and engineering have been able to create such a big impact in the lives of its customers worldwide. In the wake of Japan’s destruction in World War 2, Sony rose to contribute immensely to its GDP. The name Sony has its history in two words – ‘Sonic’ which means sound and ‘Sonny’ which was slang used in America to refer to young boys thus referring to Youth and because discotheque was at its peak in USA at that time. It is the only Asian country which has such a huge presence in the North American market with a brand presence equivalent to any American company. It markets its products in all six continents of the world. In mid 1980s, it faced huge competition and thus losses from its television division but gaming and audio-visual divisions earmarked its strong foothold in that era. Sony is a company which focuses on innovation and advancement in technology aimed to make the overall experience of its customers more and more promising and futuristic. It has developed several robots to play music based on the mood, humanoid robots called QRIO and several other advancements. Financial arms support various financial services like mobile banking, payment interfaces, etc. It compels its customers to visualize nothing short of best and fulfills them with their best quality products. It is not only committed to providing technology, entertainment and convenience to its customers, but also it cares for the planet as its R&D department always works towards making greener and more energy efficient products but not compromising with the quality. It has stepped into some very innovative arenas like Life Space UX (facilitating new ways to redefine your living space), Sports Entertainment (new discoveries and experiences in the field of Sports), Future Lab Programmes (which takes direct feedback from customers to evolve and transform their projects so as to get closer to the customer needs) and the like.
Market Share (worldwide%): 5.6
LCD TV Shipments (%): 5.3
In Units (Millions of LCD sets): 11.7
4. Hisense Company
Headquartered in Shandong province of China, this company being founded in 1969 is a Chinese multinational company which is owned by the state.
Image: company website
Hisense company produces and markets White Goods and electronics in the global market. With as many as 13 manufacturing facilities spread across China plus in countries like Hungary, South Africa, Egypt, Algeria, France and Mexico, it exports its products to as many as 130 countries of the world. This company is listed on all major stock exchanges of China – the Shenzhen and Hong Kong stock exchanges and other subsidiaries too. It expanded its global reach by acquiring manufacturing facilities of other companies, like that of Sharp in Mexico, thereby acquiring rights to sell televisions in North and South America under Sharp’s brand name and under its name too. Its manufacturing facilities are wholly in-situ which includes processes like product design, pattern making, mold processing, IT and services. Hisense’s R&D team which consists of global talent plays a pivotal role in developing state-of-the art technologies and products for Hisense, which are supported by digital multimedia technology, urban intelligence, modern communications and green energy technology. It is listed on the Shanghai stock exchange, the Shenzhen stock exchange and the Honk Kong stock exchange, is the only enterprise to be awarded twice with the “China Quality Award”. Hisense refers to ‘High Sense’ which represents ‘High Taste, High Enjoyment and High Technology’. It not only aspires to become a global brand but also a most reputed one, steadily embarking on the steps of development. It has a motto in which it believes that the strongest driving force behind providing quality products is its staff and their constant effort towards innovation. They believe that advanced technology leads the market but it is speed that preserves technology. In 2017, Hisense made it official that they are now the official sponsors of FIFA 2017 Confederations Cup and 2018 World Cup.
Market Share (worldwide%): 6.1
LCD TV Shipments (%): 6.1
In Units (Millions of LCD sets): 13.3
3. TCL Corporation
Founded in 1981, it is a Chinese multinational electronics company which has its headquarters at Huizhou in Guangdong province of China.
Image: company website
It has a business mainly in home appliances and communication devices like refrigerators, air conditioners, washing machines, mobile handsets and televisions. It is listed on the Shenzhen stock exchange, the Hong Kong stock exchange and has a slogan which says “The Creative Life”. Since its inception and because of its strategic location which provides low cost of production, many companies like Alcatel and Samsung have outsourced manufacturing of many of their products (like some models of mobile phones, LCD televisions) to TCL. It has entered into strategic partnerships with Hisense and Changhong Electric companies with an aim to establish industry standards of manufacturing smart televisions. It has 3 subsidiaries under it – TCL Multimedia, TCL Display and Tonly Electronics, all supporting the manufacture of its quality product lines. It has its presence in five major business divisions – Multimedia (TV Sets), Communications (cell phones), Home Appliances, Consumer Electronics, and China Star Optoelectronics technology (CSOT) in addition to four affiliated business areas which are Real estate and investment, Logistics and services, Online education and Financial services. It has four regional business centers in China, North America, Europe and emerging markets of Africa and South America whereby it has around 22 manufacturing bases and serves more than 130 countries of the world. It claims to be one of the three brands into this business that are completely vertically integrated and that means they make every component of their television themselves. Through their 35 R&D centres across the world, innovation is a pivotal activity that forms the core of all their business divisions. They have partnered with many companies in the areas of sports, entertainment, music and technology to increase their reach as well as cater to the local needs of any region.
Market Share (worldwide%): 9
LCD TV Shipments (%): 6
In Units (Millions of LCD sets): 13.2
2. LG Electronics
Established in 1958, it is a South Korean multinational company, headquartered at Seoul, is the world’s second largest maker and seller of Televisions.
Image: company website
It owns more than 119 subsidiaries worldwide, with its presence in all 6 continents of the world. It along with Samsung, pulled South Korea after the fallouts of the Korean War, and contributes majorly towards the GDP of the small Asian country. Founded as GoldStar, it merged with Lucky Chemical and LG Cable in 1995, to form Lucky-GoldStar, which is the full form of LG. With its tagline “Life’s Good” from 2004 till today, it markets all ranges of Home Appliances from TVs to ACs and refrigerators. Innovation lies at the core of its operations. It soon followed Samsung to make Internet TV and market it worldwide under the name of “LG Smart TV”. Its televisions allow users to change channels using hand gestures and voice recognition technologies. A unique range of its televisions uses Ultrasonic waves to reject mosquitoes, an innovation in itself. It not only focuses on the features of its products but also their designs. It also manufactures and markets electronic devices like handsets but are not that successful on that front. They believe in making the lives of their customers happier and better. All its products have unique features and boast of world class quality. It practices ethical business philosophy and has a vision to become the leading company in its domain. It has a clearly defined Code of Ethics that regulates all its business activities, whereby it believes in ‘Winning by Rule’. It has constantly been giving a tough competition in the global market to its home rival, Samsung, with a very strong brand presence in the global market. Its logo is futuristic which depicts ‘a Better Life for all Human Beings Tomorrow’, symbolizing the world, future, youth, humanity and technology, all in a harmonious presence with each other. It has strong corporate governance and has always been working in the interests of its investors. With four business units – Home Appliances and Air Solutions, Mobile and Communications, Home Entertainment and Vehicle Components, it strongly adheres to the policies of the UN Sustainable Development arm. It bagged the Energy Star Partner of the year in 2016 thereby signifying that all its products consume less energy thereby making the planet greener. They believe in making strong value proposition for all its customers that they can’t refuse by technological innovations. Summing up, they create Technology that Cares.
Market Share (worldwide%): 11.9
LCD TV Shipments (%): 12.9
In Units (Millions of LCD sets): 28.2
1. Samsung Electronics
Based in South Korea and established in 1969, it is a multinational company which specializes in consumer electronic components, semiconductor devices, and home appliances.
Image: company website
With assembly plants in more than 80 countries, it is world’s largest mobile phones manufacturer and second largest IT Company by revenue, second only to Apple, alongside managing more than 200 subsidiaries worldwide. It also boasts of being world’s largest Television manufacturer as well since 2006. Other home appliances that it markets include refrigerators, air conditioners, washing machines, mixer grinders, and the like. Talking about screens, it owns 40% market share of OLEDs, being the world’s largest manufacturer and 98% share of the global AMOLED market. It was the first company to launch a full HD LED television in 2010, showcasing it at the 2010 International Consumer Electronics show in Las Vegas, USA. Samsung believes in enhancing the convenience and fostering smarter lifestyles for all its customers, through its constant yet ground-breaking innovations. For example, it markets Internet TV, which enables its viewers to receive information from the internet while watching TV programmes. It is a future-oriented company that has many patents to its name and has always been the torch bearer for many innovations that other companies follow thereby. Their mission statement incorporates enriching the lives of the people of the world towards a promising future, in a socially responsible and sustainable manner. They have three key strategic pillars, upon whose foundations lies all their business activities, operations and culture – Creativity in everything they do, Partnership to expand their reach to unattainable areas and garnering support of Great People, who are both its customers and employees. Incorporating operational excellence in all its activities, throughout its Supply Chain, it is now exploring new avenues like Healthcare and Biotechnology. It not only set quantitative goals for itself, like revenue and market share goals but also qualitative goals to achieve. It invests heavily in R&D and has a network that covers 24 Samsung centres in 10 countries around the world, harnessing the best minds of the world.
Market Share (worldwide%): 21.6
LCD TV Shipments (%): 21.9
In Units (Millions of LCD sets): 47.9
Ranking Methodology:
1. The leading TV brands in the world are considered for evaluation
2. Parameters like market share, LCD TV shipments and number of units sold are taken
3. The final rank is done on the basis of the market share in the world